Road Tripping

The aim of the Road Tripping project is to create a diverse set of future road experiences, for an age of self-driving vehicles. Instead of focusing on the design of the vehicles, themselves, it considers why we might be interested in giving up the act of driving in the first place.

In the video, above, Peter Yeadon describes the project and some of the new opportunities that he sees in the design of our streets and motorways. He states, “the opportunities for curated experiences are endless, but we can’t leave the design up to automobile manufacturers and traffic engineers, or we’ll get the same stuff we’ve been getting.”